Services

Hi, Adelina here… a.k.a your Content Marketing Strategist.

Before we go on, you may already know but just in case you don’t, COPY is any text/words that are published.

You know that you need to up your marketing game for your business but just don’t have enough time to do it all. That doesn’t mean you’re a bad business owner, it just means you’re human. Remember: “No man is an island” – John Donne, 1642.

Whether you’re creating something new, want to revamp what you have or understand what’s not working, I can support your business growth.

1. Content strategy and lead generation – Covert browsers into consistent paying customers.

Conversion copywriting for:

• Websites (including customer research)
• Email marketing sequences, segmentation and e-newsletters
• Sales pages
• Landing pages
• Pitch decks
• Press releases
• Content strategy reports (including content planning and distribution)
• Bespoke projects

On the internet, copywriting is your online salesperson, a key aspect of your online marketing strategy. It’s the art and science of using persuasive words to encourage readers to take the desired action businesses want them to. When this happens, the reader has been ‘converted’. Copywriting sells the value you provide and converts potential customers into actual customers*. Content writing is the ‘support act’ to copywriting. It warms up your audience by telling an engaging story that educates and entertains (depending on the subject) your reader*.

2. Content advisory: audits and gap analysis – Let customers know you’re great at what you offer by clarifying your purpose and enhancing your current content.

I can support your business growth with content audit reports including:

• Copy structure and organisation review
• Call-to-action (CTA) optimisation
• Customer message refinement
• Value proposition enhancement

3. Copyediting and proofreading – refresh your current copy

You may already have content BUT does it read well for its intended purpose? If not, then it needs editing to ensure it has a clear structure with consistent and accurate language*.

If you want something that is not listed above, let’s discuss it.